Creating ephemera

July 8, 2017 § 1 Comment

Other people’s words about … cooking

I’ve decided I need to make things with my hands, it’s my new thing. Everything else is just so intangible and bullshit. I know that really when you get down to it, cooking produces ephemera just like all the other crap we all do … but at least for a moment there’s a thing, you know?

From ‘The Innocents
By Francesca Segal

I often wonder why food writing has become so popular in the last few years. There are so very many food blogs and cookbooks and cooking magazines. Equally, there are so very many people who read them (including me). Why?

One of the reasons, I think, is that food photography is beautiful. Food photographs make use of beautiful props, gorgeous landscapes, natural light. They woo you. Though what they ostensibly promise you is a tasty meal, underneath they promise you something else entirely. If you make this recipe, they murmur to you, you, too, will have produced something beautiful. You, too, can lead a beautiful life.

(Instagram Syndrome, anyone?)

So Segal is right, in the passage I’ve quoted above: cooking produces ephemera, essentially. And yet — and yet — it doesn’t feel that way. When you look at a food photograph; when you tell yourself you’ll make it; when you go out and buy the ingredients and come home and spend a couple of hours cooking it; when you dish it up on the table and eat it with your loved ones — when you do all this, you feel like what you have in front of you is a thing, as Segal puts it: a thing that you made.

Even if, in the end, all you do is read the damn recipe and look at the damn photographs — still, that promise gusts through you. You might make this recipe. You might produce something beautiful. You might just make something.

I’ve spoken about my love of baking before. I’m sure I’m as sucked in by the ephemera industry as anyone else, but still, I keep going back for more. There’s always another cake to make, right? And the next one you make might even turn out to look as beautiful as it did in the photograph you spent so many hours drooling and dreaming over …

My own food photographs, as the pictures in this post amply illustrate, lack all the qualities that good food photographs require. Still, in case you should want to join the ephemera celebration, here’s a list of some of my (current) favourite food blogs:

delightful crumb
(for thoughtful words and beautiful recipes from Stacy in California)
oh, ladycakes
(for meticulously photographed vegan baking from Ashlae in Denver, Colorado)
ruby & cake
(for food with a lovely and quirky slant from Ruby in the Blue Mountains, Australia)
what should I eat for breakfast today
(for simple breakfast recipes from the wonderful, drily humorous Marta)
three little halves
(for gorgeous photos and illustrations from Aleksandra in New York)
Brooklyn supper
(from Elizabeth and Brian in New York)
eat in my kitchen
(for simple, stylish recipes from Mieke in Berlin)
the alimental sage
(for sporadic but lovely recipes from Camilla in Melbourne, Australia)
dagforever
(for tasty recipes and hilarious commentary
from my French, bench-loving friend Anne in Perth)

Happy cooking (and dreaming), everyone! Rebecca xo

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